In this week’s discussion, we talk about the connection between marketing and mobility. It is important that they work together, technology and mobility solutions play a big role in determining the success of a marketing campaign. Whether it be a standard business or in our case, sports business, without a marketing and mobility relationship, it could affect the outcome and in turn cost a business a lot of money.
This week, we come up with a marketing plan to sell season tickets for an NHL owner for the upcoming season. The owner requests that we utilize the new wireless system in his new arena. After learning about the CISCO StadiumVision and Connected Stadium systems last week, there is an unlimited amount of ways you can promote a season ticket package. The first thing I would do, would take advantage of the many wireless TVs located throughout the arena. Advertisements regarding season ticket packages could be shown throughout the inner arena, as well as the concourse and arena exterior and its associated signage. I would also use social media and digital media to promote the season ticket packages. The easiest way of doing this, would be to encourage fans to interact with the team via Twitter, Facebook, and Instagram. Fans could tweet, post, and upload content while at the game for a chance to get discounts on season ticket packages. By engaging fans during games, this will increase the likelihood of fans purchasing season ticket packages all while using the arena’s brand-new wireless system.
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