Business Analysis and ROI

In this week’s discussion, we talk about ROI, and how it is part of the key components that a business client is looking for when it comes to marketing. ROI, or Return on Investment is one of, if not the most important things to keep in mind when coming up with marketing plans. Return on investment is simple to figure out, it is the investments amount subtracted from the profits divided by the investment amount. In clients’ eyes, ROI is very important, if a marketing plan has a low return on investment, it is considered a failure, but if the returns are high, it is considered a success, and the clients might look to you for future marketing campaigns.

Having the ability to forecast revenue and growth, plays hand-in-hand with ROI. If you are able to forecast business revenues and expenses, and seem accurate, investors and/or clients might be more likely to invest more money into your business. The main things to keep in mind when forecasting, is to double and triple your estimates, and forecast revenues conservatively and also aggressively. By taking the time to properly calculate ROI and accurately forecast revenues and expenses, your clients will put more faith and investment in your business and marketing ideas.

Designing For Your Brand

In this week’s discussion, we talk about the connection between marketing and mobility. It is important that they work together, technology and mobility solutions play a big role in determining the success of a marketing campaign. Whether it be a standard business or in our case, sports business, without a marketing and mobility relationship, it could affect the outcome and in turn cost a business a lot of money.

This week, we come up with a marketing plan to sell season tickets for an NHL owner for the upcoming season. The owner requests that we utilize the new wireless system in his new arena. After learning about the CISCO StadiumVision and Connected Stadium systems last week, there is an unlimited amount of ways you can promote a season ticket package. The first thing I would do, would take advantage of the many wireless TVs located throughout the arena. Advertisements regarding season ticket packages could be shown throughout the inner arena, as well as the concourse and arena exterior and its associated signage. I would also use social media and digital media to promote the season ticket packages. The easiest way of doing this, would be to encourage fans to interact with the team via Twitter, Facebook, and Instagram. Fans could tweet, post, and upload content while at the game for a chance to get discounts on season ticket packages. By engaging fans during games, this will increase the likelihood of fans purchasing season ticket packages all while using the arena’s brand-new wireless system. 

Wireless Network Design

In this week’s discussion, we talk about the different wireless designs involved in a large stadium. Both systems designed by CISCO, have it’s benefits and downfalls. When analyzing which system would be best suited for a large stadium, you need to think of the versatility of the system and how it will work for your stadium on different levels, not just for sporting events. Both CISCO systems are impressive and have a high level of functionality. 

If I had to choose between the two, which is a tough decision, I would choose the CISCO Connected Stadium. Now, don’t get me wrong, CISCO StadiumVision is incredibly impressive, but when you have a large multipurpose stadium, the Connected Stadium would be a better option. The Connected Stadium gives more options and works for all types of events including more those that are more business-oriented and creates new ways to engage fans. As a whole, CISCO has now become one of the leaders in creating networks for large stadiums, and will continue to come up with new ways for stadium technology to expand for the needs of the infrastructure.

History of Mobility & Wireless Technology

In this week’s Mobility Technology and Marketing discussion, we talk about what wireless technology has had the greatest impact on society. When thinking about the history of mobility and wireless technology, I think about the invention of the mobile phone. According to this week’s videos, the first cellular phone call ever made was from just outside of Soldier Field in Chicago, Illinois to Germany in 1983. It is amazing to think about the advancements in mobile technology over the past three decades.

Thirty years ago, the mobile phone was big and bulky, in the early stages they were in cases and in automobiles. Technology has evolved from those ancient relics to the flip phone, and now the smartphone. Our mobile phones of today have revolutionized the way we live our everyday lives. Within a few screen touches, we can make phone calls, send text messages, check email, read news articles, view photos and videos, and listen to music. The list of possibilities go on and on. It’s exciting to see what technology will bring regarding advancements in mobile technology.